National Hispana Leadership Institute - Celebrating 20 Years of Latina Leadership Search
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NHLI Latina Empowerment Conferences

State Farm Insurance Companies

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Thanks to the
Latina Empowerment Conference's Sponsors

New York, New York

May 20, 2010 | 8:00 am - 4:00 pm
Park Central New York Hotel, 870 Seventh Avenue at 56th Street, NY, NY, 10019

Cost per Person: $40 (Now – May 13) | $45 (May 14 – Onsite)
Special Group Rate: $140 for 4 registrations

Space is limited. Both rates include breakfast and lunch.

Click here to download a pdf with all the New York information.

Individuals register here

Groups register here

AARP             Amway Global
AARP and Amway Global are co-sponsors of the New York Latina Empowerment Conference.

8:00 am Registration & Networking Breakfast
9:00 Welcome Remarks from Sponsors
9:20 Overview of Latinas in the US and NHLI
9:50 Seven Demands of Leadership (Gallup Org.)
11:15 Break
11:30 Practical Genius
12:45 pm Lunch & Panel –
Latinas Sharing their Secrets of Success


Managing Your Money and Building Wealth by Olivia Triana of State Farm Insurance Companies

3:45 Closing Remarks
4:00 Event Ends

Speakers & Presenters

Zulma X. Barrios, Senior Advisor, Gallup University
Arisa Batista Cunningham, (NHLI 08 Executive Leadership Program graduate), Vice President, Global Diversity, Johnson & Johnson
Helen Dorado Alessi, (NHLI 04 Executive Leadership Program graduate), Senior Vice President, The Early Years Institute
Raquel “Rocky” Egusquiza, Vice President, Multicultural Markets, AARP
Cristina López, President, National Hispana Leadership Institute
Kristen Palacios, Agent, State Farm Insurance Companies
Gina Rudan, President, Genuine Insights
Olivia Triana, State Farm Insurance Companies
Elsa Vega-Perez (NHLI 91 Executive Leadership Program graduate), Executive Director, SotaRico Productions
Magda Yrizarry, Vice President, Workplace Culture, Diversity and Compliance, Verizon

Zulma Barrios Zulma X. Barrios is a native of El Salvador. She is the Senior Advisor for Gallup University whose efforts are dedicated towards a better understanding of Multiculturalism as it relates to Insurance Companies and community-based non-profit organizations. Zulma worked in the International insurance arena for 27 years, earning many awards of excellence. Sheholds the distinction of being the first woman General Manager for the Mutual of Omaha Companies. She is a certified Registered Health Underwriter. In January 1994, Zulma was recruited by the Gallup Organization. As Vice President of Women and Diversity Leadership for Gallup University, she helped individuals develop their leadership talents for the benefit of their companies, organizations, and communities. In 2005, her role with the Office of the Governor of the State of Nebraska was to assist in the development of Latino leadership. She sits on several national boards, and was instrumental in the creation of the National African-American Women’s Leadership Institute and the Asian Pacific American Women’s Leadership Institute.
Helen Dorado Alessi Arisa Batista Cunningham, (NHLI 08 Executive Leadership Program graduate), Vice President, Global Diversity, Johnson & Johnson
Helen Dorado Alessi

Helen Dorado Alessi has held challenging and significant leadership positions in the private and corporate philanthropic field as well as the nonprofit sector for the past 25 years.

Currently, Ms. Dorado Alessi is the new Senior Vice President of Long Island’s premier early childhood intermediary, The Early Years Institute, where she is responsible for institutional advancement, community coalition building and implementation of programming to serve as a national pilot.

Helen Dorado Alessi is the Founder of Dorado Consulting, which bridges the philanthropic and nonprofit sectors through strategic planning, board development, relationship cultivation and partnership performance.

She is the former Corporate Manager for Philanthropy of Toyota North America responsible for developing and overseeing the implementation of a nation-wide philanthropic strategy with a focus on the environment, safety and education; and had responsibility for oversight of philanthropic giving that surpassed $60 million annually. Prior to Toyota, Ms Dorado Alessi was Vice President of Edwin Gould Foundation, a foundation supporting organizations that promote a high standard of achievement for under prepared youth with a focus on high school achievement, college graduation and a successful career.

In addition to her contributions at Toyota and the Gould Foundation, Ms. Alessi is a leading Latina in the US philanthropic community and an active public speaker in New York City. She has delivered multiple presentations and moderated panels on issues as diverse as career advancement to issue based subjects as the effects of transnationalism on grantmaking.

She currently serves on the board of the Long Beach Latino Civic Association and the gala planning committee of Circulo de la Hispanidad.

Raquel egusquiza Raquel “Rocky” Egusquiza is Vice President of Multicultural Markets at AARP, spearheading organization-wide planning and execution of AARP’s work to promote positive social change within the Hispanic community and deliver value to all AARP members.

Prior to joining AARP, she served as Director of Community Development and International Strategy for Ford Motor Company Fund, where she was responsible for international strategies, child passenger safety initiatives, community relations committees, and corporate initiatives focused on women and diverse communities.

Prior to Ford, Ms. Egusquiza served as VP of Legislative Affairs, for AT&T Florida, where she developed AT&T’s strategic government relations program, and previously she was the Executive Director of Miami-Dade County’s Legislative Delegation, Florida’s most diverse bipartisan legislative delegation. She has also held various positions in the local and state government in Florida.

Ms. Egusquiza participated in HACR’s first Board Leadership program with Harvard University and is the founder of HACR’s Corporate Executive Forum. She currently serves on the Boards of Girl Scouts of the USA, National Latino Children’s Institute and Smithsonian Latino Center. She has received numerous awards and accolades for her philanthropic efforts and support of the Hispanic community.

Kristen Palacios

Born and raised in Mexico City, Kirsten Palacios helps manage people’s everyday risks as a State Farm Agent in the Washington Heights Community. Prior to becoming a State Farm Agent, she was the Multicultural Manager for the State of Florida, where she led statewide efforts of providing an integrated strategy to grow State Farm brand recognition and agency talent within the Multicultural Market. As a State Farm agent, Kirsten currently serves on the Board of the New York Women’s Chamber of Commerce, she currently partners with the U.S. Census Bureau Office as an Assistance Center, she is a member of the Hamilton Heights Business Association, and serves a mentor at the New Heights Academy Charter School.

With over ten years of experience working with minority owned businesses, Ms. Palacios’ background includes; leading the Hispanic Business Initiative Fund as President/CEO, working at Walt Disney World’s Minority Business Relations and underwriting commercial loans for the SunTrust Latin Banking Group.

A graduate of Rollins College, Kirsten earned her bachelor’s of science degree in international business and economics. She is also a graduate of Harvard University’s Summer Management Program. Kirsten has always been very involved in the community; she was recognized as one of Orlando Business Journal’s Forty Under 40 most successful executives and Ahora Orlando Magazine 10 Women on the Rise.

Kirsten is a founding member of the MANA of Orlando Chapter, where she served as Treasurer and was involved in the Hermanitas mentoring program. She has served as a leader on various boards; such as, chair of the Don Quijote, vice chair of the Hispanic Business Initiative Fund, the Hispanic Scholarship Fund of Metro Orlando, and the Hispanic Professional Business Women’s Association.

During her spare time, Kirsten enjoys competing in triathlons and has been nationally ranked among the top 100 women triathletes. In 2008 she qualified to compete in the USA National and World Triathlon Championship.

Gina Amaro Rudan

Gina Amaro Rudan is a high-impact speaker, trainer and strategist with a passion to inspire genius. Gina recently left her corporate cocoon to blossom as an entrepreneur and as a result of moving from vision to venture was recently awarded the 2009 March of Dimes Woman Living to the Fullest Award.

Gina has held executive positions at Fortune 500 companies including Avon Products and PR Newswire, where she responsible for spearheading multicultural and international marketing efforts. A native New Yorker, Gina graduated with a Bachelor's degree in English Literature from Binghamton University and is a National Urban Fellow holding a Master's degree in Public Administration from Baruch College in New York City.

She has been a guest lecturer and keynote a speaker for numerous organizations including: Booz Allen Hamilton, BET, Fannie Mae, InterPublic Group, Merck, The Stern School of Business at New York University, and for the Endeavor Organization.  Gina is a founding board member of the Woodhull Institute for Ethical Leadership, a women's leadership academy in New York. 

Olivia Triana

Olivia Triana was born in Bogota, Colombia and immigrated to New Jersey 30 years ago. She graduated from Kean University with a bachelor’s degree in mechanical engineering and a minor in business. She has obtained her Certificate of General Insurance (INS), Associate in Claims (AIC), and Chartered Property & Casualty Underwriter (CPCU), designations.

She began her State Farm career as an Auto claim representative in the Northeast Zone. Following several promotions, she relocated to Corporate as a staff instructor in charge of teaching Auto, CRC, and Management schools. She was later promoted to Auto section manager and then Agency recruiting manager in the Florida Zone.

Olivia decided to become an entrepreneur as a State Farm agent in 2007 where she opened an office in Winter Park, Florida. In 2009, she relocated to New York and her agency is now serving the community of Brooklyn, N.Y.

She enjoys running, reading and traveling.

Elsa Vega-Perez

Elsa Vega-Perez is the Executive Manager of SotaRico Productions, LLC., A record label company that her family began in order to promote Maria Isa, her daughter, an upcoming female MC Singer and performer.  In this capacity, Elsa promotes, executes and manages the record label company while serving as personal manager for Maria Isa.

Elsa’s previous experiences include over 20 years in philanthropy as a program officer, senior program officer, and foundation trustee. During her tenure in philanthropy, Elsa was recognized for her leading efforts to diversify philanthropy resources through her work with Hispanics in Philanthropy, National Network of Grantmakers, The Latino Funds, El Fondo de Nuestra Comunidad and the Council on Foundation’s most recent initiative, Diversity in Philanthropy.

On a regional level, Elsa is known for her work at the Otto Bremer Foundation, where she was responsible for the research, design and implementation of  programs  aimed at  building community and addressing human rights in Minnesota, Wisconsin and North Dakota.

Prior to philanthropy, Elsa’s work for over 15 years includes the first Latina to serve as Equal Opportunity Director for the State of Minnesota.  She was also a non-profit manager for The Hispanic Education Program and was also instrumental in the developmental stages of the charter schools in Minnesota.  As a s founding board director, Elsa was able to help realize the first Latino charter school, “Academia Cesar Chavez” and “The Community of Peace Academy”. 

Elsa’s passion lies with her community work as co-founder and director emeritus for El Arco Iris Center for the Performing Arts, a non-profit arts cultural organization that blends the arts and history of the African Diaspora and Puerto Rican culture, and is most noted for her work in as an advocate for social justice.

Elsa has been married to Harry Perez for over 37 years and shares her life with him and her children, Harrel and Maria Perez.

Magda Yrizarry Magda Yrizarry is Vice President - Workplace Culture, Diversity and Compliance in Corporate Human Resources for Verizon. She is responsible for strategic HR issues and policies relating to diversity, ethics and workplace programs.

Prior to her current assignment, Yrizarry was Executive Directo, Public Policy and Strategic Alliances for Verizon. She was responsible for Verizon's key national stakeholder relationships and outreach efforts with multicultural communities and senior citizen and disabled constituencies throughout the United States.

Previously, she was Director of Operations and National Workforce Development Programs for the Verizon Foundation, the company's philanthropic arm. She was responsible for managing the organization's $75 million budget and overseeing a workforce development portfolio that included scholarship programs, diversity initiatives and economic development projects. Before that, she directed community affairs efforts for Verizon in New York City.

Yrizarry joined Verizon in 1990 as manager-educational relations, overseeing corporate responsibility and educational initiatives, as well as volunteer programs like the New York State Mentoring Program, School-Based Management and Junior Achievement. While in New York, she served as a trustee and president of Community School Board 9 and as a member of the Board of Education Committee on Bilingual and Special Education.

Prior to joining Verizon, Yrizarry served as director-program planning leadership & development at the New York City Mission Society, a nonprofit agency.

Yrizarry represents Verizon on LULAC's National Education Service Centers Board and the Corporate Advisory Board of the Hispanic Association on Corporate Responsibility. Driven by the quote, "To whom much is given, much is expected," she is active in the Hispanic community. She is a founding member of 100 Hispanic Women, an alumna of the Hispanic leadership Institute and chairperson of ASPIRA of New York and Executive Board member of the ASPIRA Association.

Yrizarry holds a Bachelor of Science degree and a Master's degree from Cornell University in Ithaca, N.Y., and has completed an executive training program at Harvard University.

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